A new model of sneakers called “Paris” has just been released by Balenciaga. Various brands had already designed sneakers that follow this esthetic of brand-new clothes that simulate being old or having been used. Brands like: Golden Goose, Gucci, Adidas, Covers have already done it and now Balenciaga too.
The sneakers are priced at 1.650€, although they are currently sold out in all stores and every digital platform. So, what makes people buy this type of sneakers?
The question now is to know if people really like these sneakers or if they are only being bought because they are a design of this famous brand. Are we aware of the repercussions and influence that these brands generate in society?